Our Story

3rd Generation Insurance Agency is a family owned multi-line insurance agency with over 57 cumulative years of insurance experience. At 3rd Generation Insurance we pride ourselves on ensuring that you receive the personal attention you deserve and we look forward to building a long lasting relationship with you.

Our goal is to provide our customers with excellent, professional and friendly customer service while finding them the proper coverage for all of their insurance needs at the lowest possible price.

3rd Generation Insurance Agency is an independently owned and operated insurance brokerage that provides objective information to its customers and small business owners, helping them make informed decisions about their insurance needs. Our service is available to all California residents.

Our Name

3rd Generation Insurance Agency was started by Jonathan Rusin, a third generation insurance agent. Jonathan’s grandfather started his insurance agency in the Palm Springs area, over 40 years ago. Jonathan’s father followed in his fathers footsteps and started his own insurance agency in Palm Desert over 27 years ago. After attending Sonoma State University, Jonathan decided to continue the family tradition and enter the insurance business just as his father and grandfather did. With three generations of insurance agents in our family we are able to provide our customers with decades of experience in the insurance industry.